Ooh this was fascinating, loved the whistle stop philosophy class!
And also loved getting a glimpse of your own philosphy and process. I've met many brand strategy folk who are the more data-centric sort. And your method sounds far more valuable, confident and true. Lucky clients of yours!!
Ooh this was fascinating, loved the whistle stop philosophy class!
And also loved getting a glimpse of your own philosphy and process. I've met many brand strategy folk who are the more data-centric sort. And your method sounds far more valuable, confident and true. Lucky clients of yours!!
Look forward to your next post 🫶
What a lovely read. Thank you Gem! There is a place for data, but its never the starting line :)